AMOS REX SS25 is a visual manifesto curated by Creative Director Minttu Vesala – a declaration of the new wave of Finnish fashion.
The multifaceted event takes over the entire museum, showcasing a comprehensive selection of bold, artistic and experimental fashion by the emerging generation of Finnish designers.
The main event, a fashion show spread across the iconic mounds of Amos Rex, is a living art exhibition in which each ensemble is a unique work of art. The museum shop transforms into a sales gallery for young designers, while the Bio Rex cinema screens a series of international documentaries that offer intimate perspectives from iconic fashion designers on creativity and the world of fashion.
AMOS REX SS25 is a celebration of creativity, freedom of expression and diversity. Come as you are.
The event is part of the wider Fashion in Helsinki week.
AMOS REX SS25 SHOW
23 May at 5.30 pm
On Friday 23 May, the fashion show held on the Amos Rex mounds will be a visual spectacle featuring over 50 emerging designers from the new wave of Finnish fashion.
Free entry.
Designers
Aappo Törmänen | Amina Saada | Anna Sarasoja | Anni Salonen | Apollo Da Costa Doria | Arttu Åfeldt | Aurora von Busch | Casus Belli | Ellen Rajala | Elina Äärelä | Enni Lähderinne | Industry Muscle x Latimmier | Hanna-Lotta Hanhela | Idaliina Friman | Iris Kareoja | Janette Laakso | Jarno Kettunen | Jenny Hytönen | Jere Vilo | Jim Bergström | Joona Rautianen | Julia Montin | Juha Vehmaanperä | Kaapo Sinervo | Kuutti Lemmetyinen | Lauri Greis | Leevi Ikäheimo | Linda Kokkonen | Meri Malminen | Miia Keskitalo | Minerva Skyttä | Nana Lybeck | Nhung Huynh | Oliver Saarinen | Olli Autio | Petra Lehtinen | Pyry Komsi | Risto Kirjonen | Rolf Ekroth | Ruusa Vuori | Sini Saavala | Sini-Pilvi Kiilunen | Sofia Ilmonen | Sohvi Väänänen | Studio Lamea | Susanna Saarikko | Taneli Ukura | The FNRM | Tuuli-Tytti Koivula | VAIN | Venla Elonsalo | Ville Pölhö
AMOS REX SS25 SHOP
21 May – 2 June 2025
From 21 May to 2 June, the Amos Rex museum shop transforms into a curated sales gallery, showcasing a selection of unique fashion, clothing, jewellery, and design items available for purchase by emerging young designers. The sales gallery has been curated by Minttu Vesala, and all the designers have been selected by them.
Opening hours:
Mon–Fri 11 am – 8 pm
Sat–Sun 11 am – 5 pm
Closed on Tuesdays.
Free entry.
Designers in SS25 SHOP
Anni Salonen | Amnesia Scanner | ANNAIIRIS | Apollo da Costa Doria | Casus Belli | Ellen Rajala | Erika Sirola | Formless | Iris Kareoja | Jim Bergström | Jouko Lehtolan Säätiö | Konsta Ojala | Lauri Greis | Laura Vartio | Liisa Tuulikki | Linda Kokkonen | Linda Lehto | Make Gay Great Again / Mikko Rasila | Magmoa Jewelry | Olli Autio | Oliver Saarinen | Paola Hivelin | Peachy Clam | Senni Mellin | Sergei Pavlov | Sini Saavala | Starlover | Sähkö Records | THE FRNM | TM by Taavi | Tuomas Toivonen | Tuuli-Tytti Koivula | UKURAWEAR | VAIN | Ville Pölhö
AMOS REX SS25 DOCUMENT
24 May – 25 May
On Saturday and Sunday, 24–25 May, Bio Rex cinema will screen international fashion documentaries featuring some of the most inspiring and influential designers of our time. The films offer personal insights into the worlds of fashion and creativity.
The two-day programme includes six internationally acclaimed documentary films.
Saturday 24 May
2:30 PM – Westwood: Punk, Icon, Activist
4:30 PM – John Galliano – High & Low
7:00 PM – McQueen
Sunday 25 May
2:30 PM – Martin Margiela: In His Own Words
4:45 PM – Dries
7:00 PM – Dior and I
Fashion Document Weekend is curated by Minttu Vesala as part of the AMOS REX SS25 programme.
Tickets
Single screening: €5 (available online)
Day pass (3 films): €10
Full weekend pass (6 films): €20
Day and weekend passes are available exclusively at the cinema’s ticket desk.
All screenings are rated 18+.
Minttu Vesala
Minttu Vesala is an internationally acclaimed creative artist working at the intersection of fashion, art, and visual commerce. They are committed to expanding perspectives and shaping a new, liberated visual landscape by challenging individual aesthetic boundaries, traditional power structures, concept of gender, and binary thinking.
Over the past few decades, their work supporting emerging talents, developing new commercial platforms, and fostering cultural dialogue has shaped and sustained the Scandinavian fashion scene.
Minttu is inspired by infinite transformation, silent signals, alternative underdogs, the ugly and the unknown, techno, and chewing gum.
Minttu Vesala's curatorial word
The new wave of Finnish fashion is independent, progressive, and pushing the boundaries. It doesn’t come from wealth or privilege, but from creativity, courage, and freedom. We dress for necessity and for ourselves, not for others. Our modesty and the vast emptiness of the country around us fuel our creativity. Style is the canvas of our identity, our personal fingerprint. It’s the fastest way we interact with the community. The true Finnish style accumulates from the forests, the villages, the streets of Helsinki, and from within us, the people.
Finnish fashion is a kind of utopia. Our creative expertise in fashion is world-class. Even if we need to search hard to find fashion’s voice and significance in Finnish culture, fashion has infiltrated every corner of our life, and its impact on us is inevitable. The creators of fashion shape our world, and their work is a key manifestation of the present moment, an ever-evolving and interactive platform that merges art, science, and commerce.
Fashion stirs emotions; it can be both political and fantasy, adored and hated. It is a part of both everyday life and culture. AMOS REX SS25 is a visual manifesto, sending out a loud message of our unique creativity and talent that coalesces here, a homage to new Finnish fashion and the young designers out there.
